From coast to coast independent craft brewers are pushing the boundaries and raising the bar of the most popular beverage on the planet. With the industry experiencing sustained double-digit growth, breweries are put to the test to maintain
quality, creativity and integrity in the face of this voracious demand. Join Filmmaker and Cicerone Craig Noble for a behind the scenes look at how these trailblazers, rogues and misfits craft better beer.
Craig Noble has been directing and producing documentaries and short film for twelve years under the umbrella of Pixel One Productions and for other clients. His feature and short documentaries have been screened around the world and have won a number of awards at festivals, including, City Space 2004 Best Documentary New York independent film festival and Tableland 2007 Best Feature New York Food Film Festival. Noble’s process of documentary filmmaking is based on participating in his subject matter and committing to the lifestyle of his subjects. For the production of CRAFT, he undertook an apprenticeship on a farm brewery, attended beer school in Vermont and earned his cicerone (beer sommelier) certification. Craig also has extensive hands-on experience in winemaking, cooking, home brewing and distilling. When Craig is not globe-trotting making films, food and booze, he lives in Vancouver, BC.